Buyer Beware – Don’t Expect Consumer-Grade Technology to Meet Your Business-Class Needs
- When you walk into a business meeting, do you wear pajamas?
- Do you let your children manage the accounts receivable for your office?
- When you buy business technology, do you choose products designed for home use?
The pricing on consumer-grade technology is tempting. But the lower price can end up costing your business dearly, in both productivity and cash.
Ways to Save Time and Money, by Not Going Home
“While you may be saving money now, you’re spending more in the long run,” says Austin Smith, founder of Digital Son, a Cisco Registered Partner. “One of the worst things that a small business could do would be to go to a retail establishment and purchase home gear for their business. Home equipment is just not designed to provide feature sets that businesses need.”
Cisco customers report that products that are designed for doing business are worth the price premium in at least four ways, because they enable them to:
1. Integrate Business Technologies
Combining the technologies that a business uses makes processes more efficient. Work gets done better, and faster.
“Our jobs are far easier now that we have the Cisco integrated system, which connects our reservation system and our CRM [customer relationship management] system,” says the sales account manager at a restaurant-resort business with 37 employees. Previously the company used a variety of consumer-grade products at each of its locations.
“The efficiency in time is enormous compared to the systems we had in the past,” he says. “Time is money, so for a salesperson this is very important.”
Now a single business-class system provides all the company’s locations with voice, data, and video service; integrates its CRM, reservation, point-of-sale, and financial applications; and puts all of the applications’ tools at employees’ fingertips.
The consolidation also delivers savings in telecommunications costs. The company now uses its own IP network to make phone calls between locations and securely process credit card transactions.
“All this happened because management wanted a reseller to install a new wireless network at one restaurant,” says the owner of Ask Roger!, a Cisco Premier Certified Partner. “They thought the problem was just their cheap Wi-Fi transmitter. Then they saw the bigger picture: how using a system that integrates powerful technologies and applications—CRM, video, Outlook, whatever they want to use—improves their whole business.”
2. Safeguard Assets
Security is a requirement for doing business, whether transmitting customers’ private information or storing financial data. Business-class products offer stronger and more efficient protection than consumer products, with security features that your reseller or IT specialist can configure to apply multiple layers of security, within and beyond your network firewall.
3. Simplify Management
Advanced business technologies—such as IP phones, web conferencing, and CRM—deliver competitive advantages. But managing the products requires a range of expertise and skills that small businesses rarely have. “Yet a business that asks the multiple vendors of its retail products for help often receives only indifference, bad advice, or finger pointing,” says the Ask Roger! owner.
By choosing a business-class solution from a Cisco partner, the 37-employee business has a single contact for its technology issues. It receives qualified expertise that is proactive and strategically aligned to its business. The partner also provides efficient service—including 24×7 management “through the cloud.”
“I’m really happy,” says the event manager at the business. “Problem resolution is much faster, and most of the time they can fix a problem the moment I call.”
4. Protect Their Investment
When business changes, managers who purchased consumer-grade products tend to regret their frugality. Their investment proves short-lived.
A young company discovered the hard way that it could not add more users or integrate more advanced technology into its low-end system. The company had to replace it.
Business-class solutions tend to be more flexible. The 37-employee business can easily modify its system when it adds a new restaurant, or closes and reopens its seasonal sites. A 10-employee business expanded by using its system to connect a distributed workforce of stay-at-home mothers, and increased revenues without adding staff.
*Used with permission from the Cisco Small Business Website
We’re Streamlining in 2011!
As many of you are already aware, we have three separate companies (Clear Focus, BizTek, Key Software) that all work together under Key Methods. As we move into 2011 we are streamlining all our companies into Key Methods.
Our goal with this change is to make our communications and our support process as smooth as possible for our clients.
Here are some changes you’ll notice:
One Support Email Address.
Simply use support@keymethods.net to email the help desk. We will be forwarding our other support addresses (service-request@clearfocus.net, etc.) so they will continue to work, but please update your contacts and start using our new Key Methods support email.
One Website.
We’ll be forwarding all our other websites to our new site www.keymethods.net. You can keep track of recent news, get quotes on new services and much more on our new website.
Phone Options.
When you call in for support our phone greeting will simply ask you support, sales, or accounting.
One Invoice.
Starting January 2011 we will only be invoicing from Key Methods.
One Vision.
Our goal is continue to provide you with top of the line services and solutions. And starting 2011, Key Methods will be providing you with all your network, software, and consulting needs.
Thank you for choosing us as your technology partner. Here’s to a prosperous 2011!
Thank you,
The Key Methods Team
P.S. If you have any questions or concerns please give us a call. We want to make these changes are smoothly as possible.
Key Methods Welcomes New Client, Eastmont Parks
We’re excited to welcome Eastmont Parks into our family of clients. We will be providing network monitoring and computer support to Dave Schwab and his terrific staff at Eastmont Parks.
Eastmont Parks provides recreational services for the community. The District operates and maintains Eastmont Community Park, Roy Tedford Park, Kenroy Park and Pangborn/Hendron Memorial Park. The District also provides trail maintenance on the Douglas County side for the Apple Capital Loop Trail for Douglas County and the City of East Wenatchee. We provide recreational facilities and recreational opportunities for youth, adults and families.
“We are excited to be working with Key Methods. We are a small department with limited resources and needed a strong technology partner and we feel that Key Methods will provide us with the support we need at an affordable price.”
Visit http://www.eastmontparks.com to learn more about Eastmont Parks.
Key Methods Welcomes New Client, Douglas County

We’re proud to welcome Douglas County to our family of clients. We’ve partnered with their IT Department to provide pro-active maintenance and monitoring on their systems.
Here’s what Juan Sanchez, the IT Director at the County said about working with Key methods:
“Working with Key Methods has given me the time to ‘focus’ on projects instead of tasks. I actually have time now to work on long term goals for the county instead of playing fire fighter all the time. Knowing my servers and workstations are constantly being monitored has given me the peace of mind that we’ll be proactive in responding to a potential problem instead of dropping everything to deal with emergencies as soon as they happen.”
Visit http://www.douglascountywa.net to learn more about Douglas County.
Key Methods Welcomes New Client, Fibonacci Smile

We’re proud to welcome Fibonacci Smile to our family of clients. Located right down the hall from our Wenatchee office in the Riverfront Center, Fibonacci is one of the premier dental offices in the Valley. They specialize in cosmetic and general dentistry.
Visit http://www.fibonaccismile.com/ for more information.
Beware: QuickBooks Phishing Scam
Phishing scams are rampant these days. We wanted to make you aware of recent scam we noticed involving QuickBooks.
Our accountant recently received an email from secureupdates@quick.inuit.com that instructed her to download “Intuit Secure Software” or else lose access to her account (read the email below).
These types of emails can seem very official but if you have any question whether it is legitimate or not please contact us or your software vendor to confirm the validity.
Dan Paquette Honored as a Finalist for GWATA Entrepreneur of the Year
Dan Paquette was honored as a top 3 finalist for the “Entrepreneur of the Year” award presented by GWATA.
How to Develop A Technology Investment Strategy
While most small businesses require technology to grow, they are also likely to have tight budgets and be unable to invest in “pie in the sky” IT projects with no guaranteed returns. That’s why it’s important to lay down a technology investment strategy that aligns with the specific goals of your organization.
Begin by looking at your business strategy over the next two to three years and determine in which areas you plan to grow, change, or improve. It will be easier to identify technologies that can help your business if you have a clear picture of where you’re heading and what steps you must take to get there.
Once you’ve set down your business strategy, you should appoint a member of your organization to track IT trends and advancements in the marketplace. With the explosion of possible technologies available to you, it can be helpful to have someone on your team who is on top of the current products and trends.
Sit down with this person and list the key technology areas they should be monitoring based on your business needs. For example, these areas could include business applications, data warehousing, Web services, or wireless technologies. By creating this list you can begin to assess which technologies are likely to impact your business. Do any of the technologies you’ve listed present growth opportunities or offer significant improvements in performance or customer service? Are other players in your industry using these technologies to enhance their businesses, and if so, how?
This list of technologies and opportunities is a way for you to narrow down your technology requirements and come up with a well-thought-out investment plan.
Once you have some technology projects in mind, talk to a trusted IT advisor and run a cost/benefit analysis. Look carefully at your technology budget over the next few years, taking into account the cost of maintaining and supporting the IT you already have.
Create a short list of IT investments that you can not only afford, but will also help you achieve your stated business goals. Prioritize these investments according to the benefits they will give your business and then start to look at factors such as the time it will take to implement and test the new technologies, the staff required to support them, and any necessary training.
The project that offers the greatest benefit may also be the one that requires the most time, money, and staff. Investing in one large project may mean you don’t have the resources to invest in others, so you will want to do a risk analysis of any significant project you consider undertaking.
Technology projects are notorious for running over time and budget, so make sure to plan for possible overruns. It’s better to have a realistic idea of the costs you could be facing. If the project runs on budget it will be a pleasant surprise!
Finally, continue to update your IT investment plan and monitor new technology developments. The last thing you want is an aged IT strategy that misses out on the current opportunities in the marketplace. Keep in constant communication with your trusted IT advisor, and once you embark on a project, update your investment plan with new deadlines or cost estimates.
By Scarlet Pruitt
Disaster Preparedness: 5 Mistakes to Avoid
You know you need to ensure your business is prepared for a disaster. You know technology can fail. You know that a fire, hurricane, flood or something else can happen to interrupt your business operations. But are you actually ready for disaster, whether it’s man made or natural?
Companies avoid planning for disaster. It’s human nature. But when you think about what it would cost your small or mid-sized business to be without power or IT systems for 24 hours, it’s just good business sense to plan for the worst. To keep your business up and running if disaster strikes, you’ll need to avoid the following common mistakes.
1. Put it off until tomorrow.
With the amount of day-to-day “fire fighting” that most growing businesses do, it’s easy to procrastinate on tackling less urgent projects like disaster recovery and security planning. A recent study conducted by
IBM of more than 1,200 mid-size companies confirms this. Nearly 70 percent say that IT disaster recovery capabilities are essential, but less than 25 percent are confident that what they have today is complete. The good news is that today’s affordable and feature-rich software, server and storage technologies mean that businesses can start small, establish a base level of disaster recovery, and build on it over time.
2. Only big companies can afford it.
Not true. Business continuity planning is not a luxury that only mega-businesses can afford. Without any business continuity structure in place, a small or mid-size business risks losing revenue it really can’t afford to lose. One area often overlooked is continuous data access. Without it, you can’t serve your customers or partners. Backup storage within your primary place of business is a good place to start. But if there’s a power outage, you can still ensure continuous availability as long as you have replicated information in an offsite location-ideally far away from where you do business. Today’s new hosting models and cost-effective offsite backup and recovery mean that peace of mind is available for companies of any size.
3. It’s an IT problem.
Protecting your data and getting your systems online again is crucial, but don’t forget about the people who use those systems. When a tornado touches down or a blackout shuts down the city, your employees need to know what to do. Make sure your plans address employee communications, working remotely, and prioritizing the employees that need access to your core business systems first.
4. Plan only for natural disasters.
People often picture big, headline-making events like floods or hurricanes when they think of disaster recovery. But a complete business continuity plan also anticipates malicious disasters and productivity killers like spam, computer viruses or data theft.
A regional manufacturer found itself inundated with spam and e-mail viruses that took each employee an average of 20 minutes a day to remove. With only minor modifications to its e-mail servers and firewalls, the manufacturer took advantage of an e-mail filtering solution hosted offsite. Now spam and virus e-mail no longer reach the company’s network, giving the company back an estimated 2,500 hours of labor per year.
5. You have to do it yourself.
Only if you want to. You can start by carrying out a basic risk assessment and appointing an employee to write a simple, commonsense policy. Go to a website likethe Small Business Administration’s for tips on disaster preparedness (www.sba.gov ). But if you find this whole subject too overwhelming or time-consuming, get help. Bring in a local services provider to help you develop and implement a plan and any processes or IT capabilities you need. Stop for a minute and think about your business from the 50,000 foot view. How would you fare in a disaster? A business continuity plan is like life insurance; you hope you never have to use it, but if you do, it’s invaluable.
Article by Laura Leites
Why Your Web Traffic Needs to Have an Anti-Virus Filter
Viruses have been around almost from the beginning of corporate networks. That’s why most companies have antivirus programs installed to protect their networks and workstations. Because email is a common vehicle for viruses, companies also deploy email filters to protect that avenue of attack. These are important tactics in an overall corporate defense strategy for protecting networks and systems. However, as attacks become more sophisticated, corporate Internet portals cannot be overlooked. Infected websites are becoming more common. Google recently scoured world URLs and found over a million websites engaged in malicious downloads. Although current Anti-virus (AV) and email filters are important, they may not be enough to protect corporate networks from harm. Adding another layer of AV protection via a comprehensive Web filter that includes antivirus is more important than ever:
- Websites can become infected without the owner ever knowing because so many applications can be used to operate just one Web portal.
Updating these applications is sometimes overlooked and this omission offers hackers free reign to insert damaging code. - While traditional corporate AV can stop viruses, it can miss malware, which can be just as damaging. Adding another layer of protection that recognizes and blocks malware agents is an important part of a comprehensive security approach.
- Websites that sell space to third-party advertisers may be unknowingly hosting damaging widgets. This ambiguity of ownership can lead to security holes that hackers can exploit easily.
- Social networking sites that let users post almost any material they want offer fertile ground to hackers seeking to embed damaging HTML. Merely visiting such pages can allow viruses or malware in and traditional AV defense won’t block it.
These attacks that result from simply visiting an infected site are called “drive-by downloads”. The only way to achieve total protection from these and other hazardous threats is to deploy a web filter that blocks viruses and malware before they can get near your networks.
Multi layered Protection is Your Best Bet One way to strengthen network security is to deploy a web filter, such as a web filtering appliance that adds another layer of protection with onboard antivirus and anti-malware protection. These offer real-time virus and malware blocking as part of an overall four-factored defense.
A Firewall, web filter, desktop anti-virus, server anti-virus, all need to do parts of this protection. Antivirus is complicated problem that sometimes takes a complex solution. If you need help wading through the options give us a call.






