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The change in content consumption

Smartphones, tablets and laptops are traditionally considered connected devices, because each device connects to and interacts with the Internet. However, HDTVs, Blu-ray players and gaming consoles are also connected products, as a high percentage of their functionality performs on the Internet. Each of these gadgets offers a means of communicating and consuming content.

Where information was previously compiled manually, it can now be accessed remotely. Content consumption, in turn, is changing, because the avenues in which that content can be found are evolving. With an increase in connectivity, finding specific information is as easy as performing a Google search. So, how does increased connectedness change the way we consume content?

Faster Access of Information

Finding information is almost instantaneous, and can be done from a wide variety of locations. You don’t no longer need to be tied down to a hardwired computer; content can be accessed through your phone or tablet via WiFi or 3G. Now, researching and accessing content is a process that only consumes a few moments. The speed at which we now consume content is greater than it has ever been because locating that information takes almost no time at all.

Faster Generation of Information

The connectedness that exists between devices is one that goes both ways.
While content is easy to find, it is also easy to generate. You can upload a video to YouTube, post a blog on WordPress or update your status on Facebook, all from a connected device. The speed in which content can be generated is astounding, as millions of gigabytes of information are uploaded to the Internet every day.

High Rate of Communication 

Connected devices allow for content to be passed along at an extremely high rate. A notification on a smartphone can trigger an email to a tablet user, which triggers to a post to Facebook that is then reposted by a fan or follower and so on. This phenomenon is called “going viral” and is the process by which content is communicated to a large audience over a short period of time.  Thanks to connected devices, information has the ability to travel and travel quickly.

Our increased connectivity has changed the way we consume content. The main difference, if you hadn’t already guessed, is speed. Like most technological advancements, it’s difficult to determine the value of this change. Information can be gathered, created and shared faster than ever before. How we choose to use that information is entirely up to us.

 

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